In its new brand platform developed by The Bureau, Gami Chicken has launched ‘The Unmissable Chicken’: an all-singing, all-dancing K-pop icon that personifies the tastiest Korean chicken in Australia.

The Unmissable Chicken’ takes cues from Korean animae Hanguk aeni and is a nod to their booming K-POP music and culture scene with a twist. The tune and lyrics, along with high-sensory Korean anime-influenced visuals, are all metaphors for the feeling a serve of Gami provides. Along with brand statements like “Have an unmissable chicken moment” and “Try some zing different”, the campaign touches on the new cultural perspective Gami brings to any eating occasion.   

“From the moment we received the brief, we knew this project would be a raucous good time and Gibbon (the director) certainly brought the party. Drawing inspiration from a gamut of cultural icons, Gibbon crafted a cavalcade of colour and vibrant visuals that are a real joy to watch. Gami Chicken and The Bureau were great collaborators that trusted Gibbon to bring this character to life. A cheeky hero that embodies everything that the brand stands for – great chicken with an attitude!”

- Graham Pryor, executive producer from Unlisted Artists

Gami Chicken
CEO/Founder: Jun Lee
Marketing Manager: Jinah Hong
Marketing Assistant: Hannah Kim

Creative Agency: The Bureau
CEO/Founder: Daniel Boi
Consulting Creative strategist: Ed Bechervaise
Consulting Creative Director: Ed Bechervaise
Songwriter: Rod Clausen
Brand Design: Daniel Boi
Retouching: Chris Erickson, Topic Visual

Animation Production: Unlisted Artists
Executive Producer: Graham Pryor
Project Producer: Sarah Poppitz
Director: Gibbon (Aggelos Papantoniou and Nikhil Markale)

Music Production: Upward Studios
Robert Upward