![](https://cdn.prod.website-files.com/62a675574468e7124f827b17/637c59c61aee6bc365036c06_node_logotype_vertical.png)
May 20, 2023
Lincoln - Another Way
Lincoln - Another Way
Projects
leave a COMMENTCollaborating with Imagination Shanghai we were tasked with creating exciting content for the Lincoln 'Nautilus' launch at the Shanghai Motor Show.
Evolving the brand to communicate to a younger audience, installation artist Kalman Pool was commissioned to create a bespoke piece for the space called 'Weavvy', based on the interplay between air and water.
We used this as a reference point to create abstract 3D graphics to bring on typography and create a buildup for the event opening.
It was a great brief to bring a physical sculpture to life in 3D and experiment with different ways of making and animating it.
Oz Smith, Creative Director
![](https://cdn.prod.website-files.com/636de0a4dab87992236a2522/6466e7960efdfdcae2b59b96_project-soma-Lincoln-finals.webp)
During the R+D process we played with a few different techniques and lighting setups to project car footage onto wave-like shiny plastic surfaces.
![](https://cdn.prod.website-files.com/636de0a4dab87992236a2522/6466e61e8eac833eef69021f_project-soma-Lincoln-RnD.webp)
![](https://cdn.prod.website-files.com/636de0a4dab87992236a2522/6466f1fcd8c2c33c460ef626_project-soma-Lincoln-event.webp)
Projects
leave a COMMENTCollaborating with Imagination Shanghai we were tasked with creating exciting content for the Lincoln 'Nautilus' launch at the Shanghai Motor Show.
Evolving the brand to communicate to a younger audience, installation artist Kalman Pool was commissioned to create a bespoke piece for the space called 'Weavvy', based on the interplay between air and water.
We used this as a reference point to create abstract 3D graphics to bring on typography and create a buildup for the event opening.
It was a great brief to bring a physical sculpture to life in 3D and experiment with different ways of making and animating it.
Oz Smith, Creative Director
![](https://cdn.prod.website-files.com/636de0a4dab87992236a2522/6466e7960efdfdcae2b59b96_project-soma-Lincoln-finals.webp)
During the R+D process we played with a few different techniques and lighting setups to project car footage onto wave-like shiny plastic surfaces.
![](https://cdn.prod.website-files.com/636de0a4dab87992236a2522/6466e61e8eac833eef69021f_project-soma-Lincoln-RnD.webp)
![](https://cdn.prod.website-files.com/636de0a4dab87992236a2522/6466f1fcd8c2c33c460ef626_project-soma-Lincoln-event.webp)
Projects
leave a COMMENTCollaborating with Imagination Shanghai we were tasked with creating exciting content for the Lincoln 'Nautilus' launch at the Shanghai Motor Show.
Evolving the brand to communicate to a younger audience, installation artist Kalman Pool was commissioned to create a bespoke piece for the space called 'Weavvy', based on the interplay between air and water.
We used this as a reference point to create abstract 3D graphics to bring on typography and create a buildup for the event opening.
It was a great brief to bring a physical sculpture to life in 3D and experiment with different ways of making and animating it.
Oz Smith, Creative Director
![](https://cdn.prod.website-files.com/636de0a4dab87992236a2522/6466e7960efdfdcae2b59b96_project-soma-Lincoln-finals.webp)
During the R+D process we played with a few different techniques and lighting setups to project car footage onto wave-like shiny plastic surfaces.
![](https://cdn.prod.website-files.com/636de0a4dab87992236a2522/6466e61e8eac833eef69021f_project-soma-Lincoln-RnD.webp)
![](https://cdn.prod.website-files.com/636de0a4dab87992236a2522/6466f1fcd8c2c33c460ef626_project-soma-Lincoln-event.webp)
Credits
Client - Lincoln Cars
Agency - Imagination Shanghai
Agency Creative Director - Julien Dupuis / James Worsham
Creative Director - Oz Smith
Motion Design & Animation - Soma Studios
Sculpture - Kalman Pool
EP - Charlotte Parsons
Leave a Comment