November 9, 2022
NITV rebrand
NITV rebrand
Projects
leave a COMMENTVANDAL is proud to have been a delivery partner for the rebrand of Australia’s First Nations television channel, NITV.
The new branding includes a redesigned NITV logo which incorporates the Bilma and the SBS Mercator symbol. As the clapsticks are struck, the rhythm, represented by Songlines, is carried across the country, connecting and celebrating Indigenous cultures.
The launch campaign ‘Reimagine Australia’ asks audiences to rethink our identity as a nation. The channel shines a light on honest conversations about Australia’s past, and as well as celebrates a future underpinned by 60,000 years of tradition, resilience and strength of First Nations peoples and cultures.
Working alongside the Special Broadcasting Service (SBS) Australia / #NITV creative team, composer William Barton and First Nations creative agency Gilimbaa, led by Executive Director and proud Wakka Wakka man David Williams, the new Bilma, or clapstick, logo for NITV’s rebrand, represents the beating heartbeat of First Nations culture.
The new brand incorporates a colour palette inspired by the natural world which highlights four defining Countries. The 4 clapsticks represent Saltwater, Freshwater, Bush Country & Desert Country mobs respectively with the talented composer William Barton at Little Street Studio composing the musical identity.
A big congratulations to our client Special Broadcasting Service (SBS) Australia, NITV, Belinda Larymore, Janet Arida and everyone involved. Congratulations Gilimbaa, David Williams + team, as well as VANDAL's team Kurtis Richmond, Catherine Terracini, Tim Clapham, Brad Chandler, Anna Greensmith, Sophie Knott
Says Emile Rademeyer, VANDAL Executive Director, Creative Strategy:
“VANDAL is honoured to have had the opportunity to collaborate with First Nations, Aboriginal and Indiginous Australians across a wide spectrum of creative, art, design, music, motion and craft principles for this uique project. Congratulationsu to Belinda Larymore, Janet Arida and the wider NITV team for delivering an incredibly unique project all of us can be extremely proud of."
Case Study
Process
"I am very honoured to have had the opportunity to work on the NITV rebrand with Vandal, Gilimbaa and the First Nation People of Australia. I was very proud that Luxx were entrusted to create the main Ident for the channel. Working with artwork created by Indigenous Artists, Luxx transformed the still painting into a journey, reflecting on the traditional use of song-lines, painting and story-telling. It was especially wonderful to receive a Gold AEAF and a Silver Promax for this special ident."
Projects
leave a COMMENTVANDAL is proud to have been a delivery partner for the rebrand of Australia’s First Nations television channel, NITV.
The new branding includes a redesigned NITV logo which incorporates the Bilma and the SBS Mercator symbol. As the clapsticks are struck, the rhythm, represented by Songlines, is carried across the country, connecting and celebrating Indigenous cultures.
The launch campaign ‘Reimagine Australia’ asks audiences to rethink our identity as a nation. The channel shines a light on honest conversations about Australia’s past, and as well as celebrates a future underpinned by 60,000 years of tradition, resilience and strength of First Nations peoples and cultures.
Working alongside the Special Broadcasting Service (SBS) Australia / #NITV creative team, composer William Barton and First Nations creative agency Gilimbaa, led by Executive Director and proud Wakka Wakka man David Williams, the new Bilma, or clapstick, logo for NITV’s rebrand, represents the beating heartbeat of First Nations culture.
The new brand incorporates a colour palette inspired by the natural world which highlights four defining Countries. The 4 clapsticks represent Saltwater, Freshwater, Bush Country & Desert Country mobs respectively with the talented composer William Barton at Little Street Studio composing the musical identity.
A big congratulations to our client Special Broadcasting Service (SBS) Australia, NITV, Belinda Larymore, Janet Arida and everyone involved. Congratulations Gilimbaa, David Williams + team, as well as VANDAL's team Kurtis Richmond, Catherine Terracini, Tim Clapham, Brad Chandler, Anna Greensmith, Sophie Knott
Says Emile Rademeyer, VANDAL Executive Director, Creative Strategy:
“VANDAL is honoured to have had the opportunity to collaborate with First Nations, Aboriginal and Indiginous Australians across a wide spectrum of creative, art, design, music, motion and craft principles for this uique project. Congratulationsu to Belinda Larymore, Janet Arida and the wider NITV team for delivering an incredibly unique project all of us can be extremely proud of."
Case Study
Process
"I am very honoured to have had the opportunity to work on the NITV rebrand with Vandal, Gilimbaa and the First Nation People of Australia. I was very proud that Luxx were entrusted to create the main Ident for the channel. Working with artwork created by Indigenous Artists, Luxx transformed the still painting into a journey, reflecting on the traditional use of song-lines, painting and story-telling. It was especially wonderful to receive a Gold AEAF and a Silver Promax for this special ident."
Projects
leave a COMMENTVANDAL is proud to have been a delivery partner for the rebrand of Australia’s First Nations television channel, NITV.
The new branding includes a redesigned NITV logo which incorporates the Bilma and the SBS Mercator symbol. As the clapsticks are struck, the rhythm, represented by Songlines, is carried across the country, connecting and celebrating Indigenous cultures.
The launch campaign ‘Reimagine Australia’ asks audiences to rethink our identity as a nation. The channel shines a light on honest conversations about Australia’s past, and as well as celebrates a future underpinned by 60,000 years of tradition, resilience and strength of First Nations peoples and cultures.
Working alongside the Special Broadcasting Service (SBS) Australia / #NITV creative team, composer William Barton and First Nations creative agency Gilimbaa, led by Executive Director and proud Wakka Wakka man David Williams, the new Bilma, or clapstick, logo for NITV’s rebrand, represents the beating heartbeat of First Nations culture.
The new brand incorporates a colour palette inspired by the natural world which highlights four defining Countries. The 4 clapsticks represent Saltwater, Freshwater, Bush Country & Desert Country mobs respectively with the talented composer William Barton at Little Street Studio composing the musical identity.
A big congratulations to our client Special Broadcasting Service (SBS) Australia, NITV, Belinda Larymore, Janet Arida and everyone involved. Congratulations Gilimbaa, David Williams + team, as well as VANDAL's team Kurtis Richmond, Catherine Terracini, Tim Clapham, Brad Chandler, Anna Greensmith, Sophie Knott
Says Emile Rademeyer, VANDAL Executive Director, Creative Strategy:
“VANDAL is honoured to have had the opportunity to collaborate with First Nations, Aboriginal and Indiginous Australians across a wide spectrum of creative, art, design, music, motion and craft principles for this uique project. Congratulationsu to Belinda Larymore, Janet Arida and the wider NITV team for delivering an incredibly unique project all of us can be extremely proud of."
Case Study
Process
"I am very honoured to have had the opportunity to work on the NITV rebrand with Vandal, Gilimbaa and the First Nation People of Australia. I was very proud that Luxx were entrusted to create the main Ident for the channel. Working with artwork created by Indigenous Artists, Luxx transformed the still painting into a journey, reflecting on the traditional use of song-lines, painting and story-telling. It was especially wonderful to receive a Gold AEAF and a Silver Promax for this special ident."
Credits
AWARDS
- GOLD – AEAF Awards 2022, Idents
- SILVER – PROMAX ANZ, Best Ident Design
- SILVER – PROMAX ANZ, Best Original Logo Design
- SILVER – PROMAX ANZ, Entertainment Brand of the Year
NITV
- Director of Indigenous Content TV & Online Content, SBS: Tanya Denning-Orman
- General Manager, NITV: Peter Noble
- Head of Entertainment, Events and Creative, NITV: Adam Manovic
- Creative Manager and Lead Creative, NITV: Belinda Larymore
- Head of Commissioning and Programming, NITV: Kyas Hepworth
- Director of Marketing, SBS: Jane Palfreyman
- Head of Creative, SBS: Joel Noble
- Head of Group Marketing, SBS: Uma Oldham
- On Air Manager, NITV: Carrie Henry
- Programmer, NITV: Dale Adams
- Program Scheduler, NITV: Sarah Cook
- Senior Brand Manager Marketing, SBS: Carolina Chiaradio
- Marketing Lead, SBS: Emma Petersen
- Head of Corporate Communications: Sarah Vahtola
- Head of Publicity, SBS: Jo’an Papadopoulos
- Senior Communications Specialist, NITV: Hannah Pemberton
- Head of Presentation & Promotions Planning: Chris Page
- Art Director, SBS: Peter Jeffs
- Lead Producers, SBS: Kirsty Turner and Janet Arida
- SBS and NITV Designers: Jeremy Worrall, Jesse Dalton and Danny Jenkins
- Production Coordinator: Helen Laughton
- Promo Producers, NITV: Eva Bridie, Helen Laughton and Rishi Sakur
- Additional Filming (interviews and B-Roll), NITV: Tim Anastasi and Jarvis Macknamara
- Audio & Mastering: John Ertler
GILIMBAA
- Executive Director: David Williams
- General Manager: Helga Weiss
- Project Manager: Jo Callachor
- Art Director: Niqui Branchu
VANDAL
- Executive Director, Creative Strategy: Emile Rademeyer
- Creative Director: Kurtis Richmond
- Creative Producer: Catherine Terracini
- 3D Lead: Tim Clapham from Luxx
- 2D Lead: Brad Chandler
MILKBAR
- Creative Director: Peter Cramer
- Producer: Celine Seifert
- DOP: Paul Howard
- Producer: Melanie Horkan
- Production Assistants: Wen Jinwtonic, Tristen Talvi, Celine Seifert
- Sound Designer: Hisham Billal
- Music Composer and Director, NITV Ident: William Barton Produced at: Little Street Studio, Fortitude Valley, QLD.
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